We Give You Your Time Back.
Book Your Free Baseball Audit
Built by a board member. Driven by experience.
Committed to baseball organizations and their missions.
Where it all started
Three years ago, I wasn't trying to build an agency.
I was trying to keep a small family business alive.
And maybe get a few hours of sleep.
I started a food brand—Claire's Kitchen—with my daughter Claire, who was nine and obsessed with baking, and my son Liam, who practically lives on a baseball field. We were building something together, something that mattered, and I wouldn't trade those early days for anything.
But it was a grind.
I was working a full-time day job.
Running Claire's Kitchen on nights and weekends.
Serving on our youth baseball board.
Trying to be a present dad through all of it.
Like most small business owners and volunteer board members, I was stretched thin.
Then thinner.
Then stretched past the point people usually talk about publicly.
Claire's Kitchen was beautiful—but brutally manual. Recipe development. Production. Packaging. Shipping. Marketing. Customer service. Every step, every hour, every dollar—we did it ourselves.
...stretched past the point people usually talk about publicly.
I figured it out myself
Every "software solution" that promised to make life easier required an enterprise-level budget we never had.
So I learned AI.
I learned automation.
Not because it was trendy, not to "get ahead," but simply to survive.
Those systems gave us time back.
They kept the business stable.
They kept me sane.
And they created something Claire and Liam could grow into someday if they choose.
If automation could save our tiny, bootstrapped brand...
If automation could save our tiny, bootstrapped brand...
how many baseball organizations were drowning without it?
That question became a mission.
That mission became Five Tool Digital.
Not built out of hype.
Built out of necessity.
Built out of lived experience.
Built for the people doing real work.
I saw it firsthand on the baseball board I served: Coaches drowning in registration spreadsheets instead of coaching kids. Board members spending 15+ hours per week on manual admin work. Passionate volunteers burning out over tasks that could be automated.
The Charlottesville Tom Sox became our first client. We automated their season registration, player and intern contracts, family communication—and we're just getting started.
They're now saving 12+ hours per week—time that went directly back into fundraising, coaching, and focusing on their mission: developing young players.
That's when Five Tool Digital became what it is today: automation specifically built for baseball organizations.
Every baseball organization deserves the same power the big leagues have—without paying enterprise prices or waiting in a support queue.
...we've lived those same sleepless nights.
You're not sitting in boardroom meetings or answering to investors. You're coaching kids, coordinating volunteers, raising funds, and keeping your organization running. That's exactly where we come in.
We don't build pretty websites that just sit there. We build smart systems that work around the clock—processing registrations, coordinating volunteers, communicating with families, and tracking your season data while you focus on what you do best: baseball.
What matters is what keeps kids on the field—period.
Five Tool Digital is for the board members and coaches who keep youth baseball alive.
For the youth leagues no one builds tools for.
For the summer collegiate programs trying to stretch one hour into four.
For the travel teams running on grit and volunteer dedication.
You'll never be just a number.
When you work with us, you're not getting a vendor—you're getting a guide who's walked the same path. I know what keeps you up at night because I've lived those same sleepless nights on a baseball board.
We've lived through that chaos and we hated it.
That's why every system we build is designed to give you relief, not more complexity. Every feature available from the start. No paywalls to unlock. No gatekeeping the best tools.
When you work with us, you're not a ticket number in a support queue. You're the reason we built this in the first place.
Five Tool Digital is a division of Brenneis AI, but every baseball build gets my direct attention. No junior developers. No outsourcing. No template garbage. I only take on 8-10 baseball organizations per year because your league deserves founder-level quality.
And we're here to help you build something that lasts—not just for this season, but for the long haul.
Book Your Free Baseball Audit